In 1998, after 7 successful years in billboard sales for a national outdoor company, John Hergenroeder started Phase III Media and Production. The initial focus was on providing customers with a valid alternative to buying production through the billboard companies. Soon there was a steady demand to also negotiate and place Out-of-Home campaigns for the same clients. This led to the current business model, which is twofold: we are large format production specialists and Out-of-Home media buying experts.
Buying any Out-of-Home campaign involves producing the designs and renting space. Many advertisers purchase the total package through an Out-of-Home provider without realizing that these activities constitute two separate products – Production and Placement. Not only can these be purchased independently of each other, they can be purchased at a lower cost through Phase III.
Production
We provide ad agencies and advertisers across the country with quality large format printed materials. Our national volume creates significant printing discounts without sacrificing quality.
Although a majority of our business comes from the Out-of-Home side of the model, we print far more than just billboards. See our extensive list of products and materials.
Placement
Over the past 23 years, clients in 325+ markets across the nation have relied on us to negotiate the very best rates and most effective placement of billboards and other Out-of-Home media.
With 30 years of total experience, we know the industry, the providers and the markets.